Second Nature (How to Build Ecohabits That Stick)

Second Nature: How to Build Ecohabits That Stick is your guide to overcoming the biggest barrier to sustainable living: your brain.

You want to live more sustainably. You've tried. It didn't stick.

Not because you don't care. Because most sustainability advice ignores how habits actually form.

Second Nature shows you how to make sustainable behavior automatic.

Drawing on real-world climate and sustainability experience, Lori Downs breaks down the psychology of habits and gives you a clear system to build ecohabits that last. Instead of relying on motivation, you'll learn how to make small changes that fit into your daily routine and stay there.

Most sustainability advice focuses on information. This book focuses on behavior.

It gives you a practical way forward if you've ever:
Started to go green, then slipped back into old habitsFelt overwhelmed by where to startWondered if your actions actually make a difference
Inside you'll find:
A simple system to build ecohabitsHow habit formation works and how to leverage its powerHow to overcome setbacks and break unfriendly habitsReal examples you can apply at home, work, and in your daily routinesWorksheets to plan, track, and reinforce your progress
You don't need to overhaul your life. You need a method that works.

Make sustainability part of what you do every day, without overwhelm and without overhauling your life.