Futurecasting by Brian David Johnson, Cyndi Coon

This book provides readers with essential toolkit and real-world examples of predictive models developed for strategic planning purposes. This book explores all aspect of futurecasting, a field that generates actionable data for businesses and organizations to deploy in their internal strategizing. By extrapolating data on past and current large-scale trends in a given industry or operating sector, entities can effectively learn to prepare and weather or even thrive, through certain likely future scenarios. This book also explains how users can revisit past models to discern landmarks that point toward progress along a certain predicted future, allowing them to benefit from ongoing analysis of the model as events unfold. This book utilizes real-world case studies and exercises that teach readers how futurecasting works and empower them to use it themselves. This book provides readers their teams, and their organizations with effective frameworks, tools, skills, and practices that help to remove some of the mystery and unpredictability that naturally comes with analyzing future events.