Context-inspired Entrepreneurship by Ashish S. Galande, Elizabeth L. Rose, Sreevas Sahasranamam

This volume is a collection of short, classroom-friendly case studies on Indian entrepreneurship, emphasizing inclusion across social, rural, cultural, and technological contexts. It addresses the gap in pedagogical resources that reflect India’s entrepreneurial ecosystem, offering grounded narratives relevant for both educators and learners. The cases cover a range of themes, including stories of rural and social enterprises (e.g., Bhungroo, Shivganga Jhabua), cultural ventures (e.g., Sutradhar, Tamaala), technology-driven initiatives (e.g., DIGIIT, Neurosynaptics), entrepreneurship support organizations (e.g., NSRCEL IIM Bangalore, Jagriti Yatra), and reflective accounts of entrepreneurial journeys rooted in local contexts. The shorter cases are tailored to enhance engagement in classroom discussions and encourage critical thinking around opportunity recognition, resource constraints, stakeholder alignment, and impact measurement, especially in settings outside of mainstream urban markets. The book provides a valuable resource for courses including New Venture Creation, Social/Rural Entrepreneurship, Cultural Entrepreneurship, and Doing Business in Emerging Markets. Arising from a Government of India-funded SPARC grant project, the volume champions SDG 8: Decent Work and Economic Growth, inspiring future entrepreneurs and contributing to sustainable economic growth.

Ashish S. Galande is Assistant Professor of Marketing and Entrepreneurship at the School of Business and Economics, SUNY Plattsburgh. His industry experience includes working as an Analyst at Google (New York) and a Database Developer at TCS (Mumbai).

Elizabeth L. Rose is Research Chair Professor in Strategy and Entrepreneurship at Indian Institute of Management Udaipur. A Fellow of the Academy of International Business with interests in emerging-market contexts, her research addresses topics such as how small- and medium-sized enterprises internationalise, and how firms compete across borders.

Sreevas Sahasranamam is Professor of International Business and Entrepreneurship at the Adam Smith Business School, University of Glasgow. A 40 Under 40 UK awardee, his research focuses on understanding the strategic and ecosystem enablers of entrepreneurship tackling UN Sustainable Development Goals (UN SDGs).